Lecture:
- Market research in the real estate development process
- Inception of an idea
- Refinement
- Feasibility
- Contract negotiation
- Formal commitment
- Construction
- Completion of formal opening
- Property, asset, and portfolio management
- Inception of an idea
- Developers downtown
- DB Harrell
- DB Harrell
- Assignment due next week
- Notebook
- Site analysis
- Market analysis
- Profile immediate competition in primary market area
- Site analysis
- Back of the envelope Pro Forma
- Identify he tenant audience
- Estimate rental income per sq. ft.
- Estimate operating expenses per sq. ft
- Multiply leasable sq. ft. by project revenue
- Subtract operating expenses
- Multiply (NOI) by 10 = economic value
- Identify he tenant audience
- Actual development expense
- Land costs
- Site development costs
- Construction costs
- Land costs
- Strategic decision making and market research
- Formulating goals
- Determining courses of action
- Consideration of talent and money available
- Formulating goals
- Generating ideas
- Brainstorming and hitchhiking
- Nominal group technique
- Delphi method
- Environmental scanning
- Focus groups
- Surveys
- Brainstorming and hitchhiking
- Risk control
- Competitive apartment communities in the market area
- SEE EXCEL FILE
- SEE EXCEL FILE
- Growth in major shopping center space, san antonio, TX Market, 1960 - 1992
- Typical shopping center anchors by type of center
- Typical shopping center anchors by type of center
- Market research
- A tool for generating ideas
- A tool for generating ideas
- Market definition
- If you build it they will come
- If you build it they will come
- Kotler
- Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with each other
- If people have a choice among products, their choice will usually be guided by their notion of value and their expectation of satisfaction
- A market consists of all the potential customers sharing a particular need or want who might be willing and able to engage in exchange to satisfy that need or want. The size of the market depends on how many people share the need or want, have resources that interest others, and are willing and able to offer those resources in exchange for what they want.
- Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with each other
- Quiz - chapter - Inception of an idea
- The four P's
- Product - property type
- Place - projects location
- Price - finish out, etc
- Promotion
- Product - property type
- The marketing concept: serving the potential customer
- Site
- 15' back from sidewalk
- Floor by floor analysis
- Types of development
- 15' back from sidewalk
Notes: